Most of the mass media are currently in which stage?
a. Innovation
b. Decline
c. Adaptation
d. Penetration
c. Adaptation
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Throughout his career, Aaron Pickering of Cone Communications has seen which one of the following elements as the “secret sauce” in driving social change?
a. strategic public relations b. stakeholder relationships c. corporate social responsibility initiatives d. measurable objectives
Dialogue fulfills one of the informational functions of sound
Indicate whether the statement is true or false.
The Electronic Communications Privacy Act, passed in 1986, places restrictions on unauthorized accessing of e-mail
Indicate whether the statement is true or false
______ is the brief statement as to how you plan to do this and how you plan to give people the information in an acceptable fashion.
A. Objective B. Support C. Tone or brand D. Creative brief