Most of the mass media are currently in which stage?

a. Innovation
b. Decline
c. Adaptation
d. Penetration


c. Adaptation

Communication & Mass Media

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Throughout his career, Aaron Pickering of Cone Communications has seen which one of the following elements as the “secret sauce” in driving social change?

a. strategic public relations b. stakeholder relationships c. corporate social responsibility initiatives d. measurable objectives

Communication & Mass Media

Dialogue fulfills one of the informational functions of sound

Indicate whether the statement is true or false.

Communication & Mass Media

The Electronic Communications Privacy Act, passed in 1986, places restrictions on unauthorized accessing of e-mail

Indicate whether the statement is true or false

Communication & Mass Media

______ is the brief statement as to how you plan to do this and how you plan to give people the information in an acceptable fashion.

A. Objective B. Support C. Tone or brand D. Creative brief

Communication & Mass Media