Outside of the classroom, most speakers conduct audience analysis using __________.
A. simplifying devices
B. interviews
C. focus groups
D. audience surveys
Answer: A
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Which component of the listening process involves understanding a message, storing it for future encounters, and remembering it later?
a. hearing b. recalling c. receiving d. listening
What is the major criterion for continuity editing?
a. the shot sequence must show the same talent b. the story of the program shown must be related to the previous one c. the shots must connect seamlessly d. the clips must have the same length e. the clips must have the same rhythm
To discover how a target audience might react to a new ad campaign, marketing executives __________
a) brainstorm among themselves b) conduct focus groups c) brainstorm with marketing executives from other firms d) start the campaign and then poll people on its effectiveness
What is the legal status of commercial speech that is false or misleading?
a. It is still fully protected under the First Amendment. b. It is automatically subject to a libel lawsuit. c. Protection for commercial speech is deemed lost if the expression is false or misleading.