When marketers determine the distribution intensity for a product, they are determining the ________ of a channel level
A) width
B) length
C) logistics
D) assortment
E) mode
A
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Which of the following laws is most relevant to the marketing mix category of promotion?
A) the National Do Not Call Registry B) the Consumer Products Safety Commission Act C) the Robinson-Patman Act D) the Sherman Antitrust Act E) the Child Protection Act
Installation products
A. such as custom-made equipment generally require special negotiations for each sale. B. are hardly ever leased because of the tax disadvantages. C. do not include buildings and land rights. D. justify multiple buying influence for custom-made equipment but not for standard equipment. E. All these answers are correct.
Absolute mandates such as the commandment "Thou shalt not steal" can be justifiably broken if there is a benevolent motive
a. True b. False Indicate whether the statement is true or false
When service companies change high-contact services into low-contact services, the
A. service becomes more expensive to deliver. B. quality of the service declines. C. service becomes less personalized. D. time required to deliver the service increases. E. service becomes less standardized.