It has become standard practice to use the term ________ differentiation to refer to the number of different units at the same level and ________ differentiation to refer to the number of levels in the organization.
A. job; rank
B. horizontal; status
C. horizontal; vertical
D. vertical; horizontal
Answer: C
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Salespeople should most likely make benefit statements that:
A) cannot be matched by competitors B) match the specific needs of the customer C) match the needs of the typical buyer D) are similar in every presentation E) align with recent research
Which method of evaluating capital investment proposals uses present value concepts to compute the rate of return from the net cash flows expected from capital investment proposals?
A) Internal rate of return B) Cash payback C) Net present value D) Average rate of return
Which of the following is a difference between a market-oriented firm and a sales-oriented firm?
a. Unlike a market-oriented firm, a sales-oriented firm puts customers at the center of its business. b. Unlike a market-oriented firm, a sales-oriented firm uses relationship-marketing strategies. c. Unlike a market-oriented firm, a sales-oriented firm gives little emphasis to promotion activities. d. Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
In the U.S. federalist system, the two "sovereigns" are the ________
A) president and vice-president B) president and U.S. Senate C) president and U.S. House of Representatives D) state and federal governments