What technique involves gaining understanding by connecting something new to something which is already known?
A. association
B. categorization
C. mediation
D. imagery
Answer: A
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The process of ad design is much like copy writing because:
a. Both require approval of the creative team b. It relies mostly on human emotion c. You have to put your imagination to work d. It relies more on the rational side of the brain
_____ refers to altering linguistic and nonverbal patterns to conform to the dominant or co-culture.
a. Observation b. Culture shock c. Code switch d. Chronemics
Answer the following statement(s) true (T) or false (F)
1.Broadcast journalism is governed through the Federal Trade Administration due to its use of the public airwaves. 2.Current rulings place the Internet as being akin to newspapers in terms of First Amendment protection. 3.Courts do not seek to balance the rights of the public against the rights of those who exercise their free speech rights. 4.People often erroneously assume speech can’t be halted at all. 5.Freedom of the press protects you from ramifications.
A speaker should wait until the body of the speech to introduce people or objects related to the topic because it is too distracting to do so in the introduction.
Answer the following statement true (T) or false (F)