What is the best defense against damaging social media and grapevine rumors?
A) a defensive management team, always ready to act
B) a strong and candid internal communication system
C) a system of mandated approvals for all communications
D) job screening for all potential employees
B
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In terms of source characteristics, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes
Indicate whether the statement is true or false
The first part of a marketing strategy statement describes the ________ of a new product
A) planned price and distribution B) marketing budget C) marketing mix strategy D) target market, planned value proposition, and sales goals E) planned long-run sales and market share
Acme Inc owns a store that it rents to Beta Inc which does not need the space yet so it sublets to Cartunes Inc which operates a car radio sale business in it. Mary slips on the floor while buying a radio and breaks her hip
The floor was wet because of negligence. Who of the following is liable to Mary on the above facts? A) Acme Inc., the owner B) Beta Inc., the tenant C) Cartunes Inc, the subtenant D) All of the above jointly E) Both B and C
In the context of ethics and social responsibility, which of the following has becomea core issue in the marketplace?
A. Keeping pace with the latest developments in technology B. Achieving a strong competitive advantage by offering unsurpassed value to customers C. Training employees thoroughly before they are exposed to services that are outsourced D. Doing business today without harming the ability of future generations to meet their needs