It is usually easier to change marketing channels than to change prices or promotion.
Answer the following statement true (T) or false (F)
False
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How does Southwest Airlines justify its outsourcing of some of its telephone reservation work to people in India?
What will be an ideal response?
Which of the following is an example of a market expansion growth opportunity?
A. Keeping existing stores open for long hours B. Opening more stores in the same market C. Displaying merchandise to increase impulse purchases D. Opening new stores in new geographic markets E. Engaging in cross-selling
An electronic record of a contract for a sale of goods can enforceable.
Answer the following statement true (T) or false (F)
As manager of a twelve-person team, Andre has legitimate power over his employees. But he would be abusing his legitimate power if he asked one of his employees to
A. take a five-minute break while waiting for further instructions. B. take out the trash and recycling at his house. C. deliver a message to one of the other managers. D. answer the phones at the front desk. E. take over somebody else's job while waiting for a replacement to be hired.