James, who manages his company's website, knows average Internet users limit their search to the first 10 items of the first page of a Google search result page
He spends a lot of time ensuring the website has the right HTML/XML tags and the right keywords in URLs and titles. What strategy is James using to improve the visibility of the company website?
a. Search engine optimization
b. Linear progression
c. Nonlinear branching
d. White spacing
A
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Psychologists say that audiences remember ________ percent of what is heard
A) about 85 B) about 60 C) about 35 D) about 10
Edward Bernays is generally regarded as the founder of the PR industry. Which of the following statements is NOT true about Bernays? a. He was responsible for making bacon and eggs the typical Americanbreakfast
b. He saw PR as an applied social science that uses insights frompsychology to "engineer consent.". c. He was quite candid about the manipulative nature of some PR work. d. He was known as the "master of propaganda.".
According to your textbook, derived credibility refers to the credibility that comes from everything a speaker has accomplished during her or his lifetime.
Answer the following statement true (T) or false (F)
The apologetic genre is best understood as
A) epideictic rhetoric. B) deliberative rhetoric. C) forensic rhetoric. D) All of the answers are correct.