When would an exclusive dealing contract be legally problematic?
What will be an ideal response?
An exclusive dealing contract may become a legal issue if one party has not voluntarily agreed to the contract or if the arrangement substantially lessens competition or tends to create a monopoly.
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Marketers usually identify niches by ________
A) dividing a segment into subsegments B) conducting VALS tests C) allowing consumers to gravitate toward product brands D) examining the demographics section of the handbook of marketing E) producing products that can be used in a variety of ways
For most marketing communications strategies, the main communication tools are
a. sales promotion or advertising. b. publicity or public relations. c. personal selling or sales promotion. d. advertising or personal selling. e. publicity or personal selling.
Global Capital S.A. is a foreign investor. With respect to the operations of a limited liability company in the United States, Global can
A. become a member, but cannot otherwise participate. B. become a member. C. not become a member, but can participate. D. not become a member or participate.
Which of the following best presents the bad news in a message refusing a customer's claim?
A) We are sorry that we cannot give you a full refund for your DVD player. B) Because you damaged the DVD player by trying to repair it yourself, we are unable to give you a full refund. C) The damage to your DVD player is not covered by the warranty, as explained in the enclosed copy of the warranty that came with your DVD player. D) Although a full refund cannot be issued, we would be happy to repair your DVD player for a nominal fee.