New product development adds value to a firm's products and services through innovation.
Answer the following statement true (T) or false (F)
True
Without innovation and its resulting new products and services, firms would have only two choices: continue to market current products to current customers or take the same product to another market with similar customers. New product development opens up greater opportunities.
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The most commonly postponed objection is the ________ objection.
A. price B. product C. source D. forestalling E. no-need
Which of the following is a diversified business with one major "core" business and a collection of small related or unrelated businesses?
A. a narrowly diversified enterprise B. a multibusiness enterprise C. a dominant business enterprise D. a high-compensation/low-risk enterprise E. a broadly diversified enterprise
The firm's target capital structure should do which of the following?
A. Maximize the earnings per share (EPS). B. Minimize the cost of debt (rd). C. Obtain the highest possible bond rating. D. Minimize the cost of equity (rs). E. Minimize the weighted average cost of capital (WACC).
Which of the following statements accurately brings out the difference between advertising and publicity?
A. Advertising utilizes paid media, whereas publicity relies on unpaid media. B. While advertising is primarily aimed at business customers, publicity is typically aimed at final consumers. C. While the Federal Trade Commission (FTC) can regulate a firm's publicity efforts, it cannot regulate its advertising campaigns. D. For most promotion objectives, advertising offers a lower cost and a more effective approach than publicity. E. Advertising depends on owned media, whereas publicity depends on earned media.