Laura accepted a temporary expatriate assignment. Since she will be keeping her apartment in her home country and getting a temporary apartment in her host country, she asked to be paid partly in her home-country currency and partly in her host-country currency. Laura is requesting the ________ approach to expatriate compensation.
A. balance sheet
B. split-pay
C. lump sum
D. localization
E. equalization
B. split-pay
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________ is direct communication to a customer that is conducted over the telephone
A) Direct order B) Telemarketing C) Direct-response advertising D) Direct selling E) Promotional selling
A ________ is a business that is owned by only one person.
Fill in the blank(s) with the appropriate word(s).
Brand loyalty refers to
A. the faith that other products manufactured by the same company with the same brand name will be of the same quality. B. the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. C. a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others. D. a favorable attitude toward and consistent purchase of a single brand over time. E. the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
Define and discuss the pros and cons of three of the following pricing strategies: penetration pricing, price skimming, target return on investment (ROI) pricing, competitor-based pricing, and value pricing.
What will be an ideal response?