________ means selling a product only through those intermediaries who will give the product special attention.
A. Multichannel distribution
B. Administered distribution
C. Selective distribution
D. Intensive distribution
E. Exclusive distribution
Answer: C
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McDonald's arches create shared meaning across consumers in the United States and around the world, which mean they exhibit:
A) duality B) stimulus codability C) brand endurance D) brand equity
IMAX claims that every new theatre that opens somewhere in the world lowers the cost of production of its unique movies.
Answer the following statement true (T) or false (F)
Harry does home repairs. On Sunday afternoons, he often drives through the community in which he lives looking for homes that need minor repairs. Monday morning he calls those homeowners and offers them his services. Harry is using the ________ method of prospecting.
A. preapproach B. center of influence C. networking D. endless chain E. observation
Which of the following statements is incorrect?
a. A stock is a certificate representing partial ownership in a corporation. b. Like debt securities, common stock is issued by firms to obtain funds. c. Stocks are issued by corporations to raise short-term funds. d. The secondary stock market enables investors to sell stocks that they had previously purchased.