Southwest Airlines has consistently had one of the best on-time performance records in the airline industry. A critical factor in Southwest's success has been its use of second tier airports such as Midway in Chicago, Hobby in Houston, City in Detroit, and Ontario in Los Angeles. These lower traffic airports allow Southwest to have a faster turnaround for its airplanes so they spend a greater percentage of their time in the air. Seventy percent of Southwest's flights have a turnaround time of 15 minutes. Southwest Airline's on-time performance reflects the ________ dimension of service quality.
A. Assurance
B. Tangibles
C. Reliability
D. Empathy
E. Responsiveness
Answer: C
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The total amount of interest calculated annually on a $7,000 promissory note payable for 3 years at 12% that is not compounded is
a. $ 280 b. $ 840 c. $ 2,520 d. $ 8,260
How has the Internet most likely affected direct and digital marketing?
A) The time taken by marketers to reach customer segments has increased. B) The role of technology has become less intense. C) The expenditures on direct and digital marketing have increased. D) The growth of digital sales has seen a significant downturn. E) The number of mass marketing forms has expanded.
Why is it important for marketers to understand the idea of ethical relativism?
What will be an ideal response?
Plan to put your bad-news message in writing when you need to do any of the following except
A) control the exact wording of the message. B) have a permanent record of what you say to the reader. C) manage the order in which you present your ideas to the reader. D) use courtesy and show fairness in making the decision. E) present the negative news using more than one buffer.