Life insurance is one of the benefits heavily affected by movement to a flexible benefit program.
Answer the following statement true (T) or false (F)
True
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A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it
A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation
Which of the following statements about undifferentiated selling is true?
A. The undifferentiated selling approach allows salespeople to streamline their pre-call preparation and thus is growing in popularity. B. The undifferentiated selling approach allows salespeople to devote time to customers in proportion to the customer's potential value. C. Many door-to-door salespeople use the undifferentiated approach. D. Undifferentiated selling cannot be used in conjunction with a stimulus-response presentation. E. The undifferentiated selling approach is only useful if customers are heterogeneous.
In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and A) evaluate for effectiveness
B) assess the cost of the selected delivery channel. C) solve the problem. D) forward the document to the publishing department.
The modern ________ advertising agency supplies both advertising and nonadvertising services in all areas of communications and promotion for its clients.
A. multi-tasking B. full-service C. entrepreneurial D. institutional E. organizational