Which of the following forms of trust is characterized by two individuals sharing goals and objectives?
A. calculus-based trust
B. position-based trust
C. knowledge-based trust
D. identification-based trust
D. identification-based trust
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________ is the number of times the average buyer buys a product during the period
A) Buyer turnover B) Purchase frequency C) Customer retention rate D) Advertising impressions E) Total number of exposures
In the 1970s, as companies focused on providing technical support, they realized the need to distinguish between ____.
A. construction of new systems and effective use of those systems B. resolving incidents and identifying and resolving problems C. project planning and detailed requirements analysis D. installing technology and supporting it in a timely manner
Tyler's event planning company hired a new marketing assistant who focuses only on long-term organizational goals and objectives, ignoring the functional or operational level aspects of planning. For having a successful marketing planning experience, in which concept should the new assistant be trained?
A. Don't underestimate the implementation part of the plan. B. Stay strategic, but also stay on top of the tactical. C. Give yourself and your people room to fail and try again. D. Utilize input, but don't become paralyzed by information and analysis. E. Stay flexible.
"Tipped employees" can be paid less than the minimum wage provided:
a. they agree to a reduced minimum wage salary, however, if they don't agree they must be paid the full minimum wage and any tips are forfeited to the employer or the other employees b. they retain on an individual basis all tips that are earned; pooling of tips is not permitted c. their total pay in wages and tips equals at least the minimum wage d. the employee customarily and regularly receives at least $30 per week in tips