When a firm diversifies into ________ businesses, the primary potential benefits to be derived come from ________ relationships-those businesses that share intangible and tangible resources.
A. related; hierarchical
B. unrelated; horizontal
C. unrelated; hierarchical
D. related; horizontal
Answer: D
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Peppers and Rogers described different steps that are involved in one-to-one marketing. These steps include all of the following except:
A) identify. B) differentiate. C) interact. D) evaluate. E) customize.
Burger Town introduced a new hamburger and released it in two different cities at two different prices
Marketers of Burger Town then analyzed the sales records of their outlets at the two cities, determined the price that resulted in better profits, and used the information to set a nationwide price for their new offering. This is an example of ________. A) exploratory research B) survey research C) netnography research D) experimental research E) descriptive research
Bullying affects organizational performance by causing ______.
a. higher absenteeism b. lower turnover c. higher levels of organizational commitment d. highly unethical company leadership
The ________ requires that the government give a person proper notice and hearing of legal action before that person is deprived of his or her life, liberty, or property
A) procedural due process B) substantive due process C) Supremacy Clause D) Equal Protection Clause