A brand positioning should support a clear and compelling _________________ for consumers in the target market.
a. Consumer perception
b. Brand platform
c. Value proposition
d. Disruptive positioning
c. Value proposition
You might also like to view...
RTF Developers is a construction company with a presence in several countries. The company currently organizes its marketing department using a functional system of organization, but this seems inefficient
Explain why a geographic organization would benefit the company more than a functional organization.
The stepping-stone method frequently achieves an optimal solution as soon as it calculates an initial feasible solution
Indicate whether the statement is true or false
Segmentation is the process a manager goes through to decide which subgroups of customers to select.
Answer the following statement true (T) or false (F)
Use the information provided in Table 8.4. Adding $1,000 of Weekly Radio Advertising (X1 ) can be expected to increase Weekly Gross Revenues by what amount? (Assume all other variables are held constant.)
A) $20,500 B) $3,750 C) $6,500 D) $10,250