What is the MOST important benefit that interviews provide?
A) a personal, firsthand feel for public opinion
B) an unobtrusive measure of public opinion
C) a communications audit
D) secondhand research
A
You might also like to view...
Which of the following would not be debited to the Machinery account?
A) Installation costs B) Electricity used by the machine C) Freight charges D) Cost of trial runs
Which of the following is an effective practice for a manager to apply when conducting an employee's performance appraisal interview?
A. Evaluating the employee based on his or her personality B. Being as subjective as possible C. Concentrating on the employee's weaknesses D. Knowing the employee's job description
A product's position is based on important attributes as perceived by ________
A) suppliers B) competitors C) market conditions D) target consumers E) resellers
Johan owns an oil-change business called Oil Only. He changes oil in cars-and that is all he does. What kind of retail business is this?
A. off-price retailer B. specialty store C. services retailer D. extreme value retailer E. category specialist