When you save the most important material for last, you are using the principle of

A) primacy.
B) specificity.
C) recency.
D) complexity.


C

Communication & Mass Media

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In the _______________ of an organizational crisis, organizational members can work to prevent or prepare for possible problems.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The process of building corporate and product identities is known as ________

A) relationship management B) marketing C) branding D) identification E) public relations

Communication & Mass Media

All of the following are reasons why people use an accommodating conflict style EXCEPT:

A) Accommodators are particularly emotional. B) Accommodators fear rejection if they rock the boat. C) Accommodators want others to like them. D) Accommodators tend to do what others want them to do.

Communication & Mass Media

In your introduction, you let listeners know that you considered their interests as you crafted your speech. In terms of the three components of ethos, this is an example of

A. virtue. B. goodwill. C. wisdom. D. warmth.

Communication & Mass Media