Which one of the following is not true of the survey method?
a. respondents can answer large numbers of questions
b. respondents can answer questions rapidly
c. large numbers of people can be surveyed
d. surveys provide insight into the reasons behind the responses
e. potential to generalize from a survey sample to a wider population
d. surveys provide insight into the reasons behind the responses
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Which of the following is least likely to reduce the impact of interviewer bias on an audience?
a. if audience members receive instructions to ignore the interviewer b. if the interviewee adopts a relaxed demeanor c. if the audience views the interviewee as an in-group member d. if the interviewee exhibits a hostile attitude toward the interviewer
In the early 1950s, television ate into the national advertising base that newspapers had once dominated
a. True b. False
List three ways in which language can reflect bias. Describe how to avoid using these types of bias in your language
What will be an ideal response
Presentation media should do which of the following?
A) help your audience remember you main ideas B) stimulate an emotional reaction C) clarify a key point D) All of these answers are correct.