A ________ strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted
A) Product Development
B) Marketing and Sales
C) Supply Chain
D) Finance
Answer: B
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John is the owner of a chain of restaurants in Texas. When tilers from Johnson Tiles were laying tiles in one of the restaurants' newly refurbished restrooms, John calmly tells the salesperson of Johnson Tiles, "We need to renegotiate the price of these tiles. I have learned that you charge a 50 percent markup, and as a small-business owner, I find that unacceptable." Which of the following win-lose strategies is most likely being used by John in this scenario?
A. Ambush negotiating B. Browbeating C. Limited authority D. Red herring E. Lowballing
A salesperson sends e-mails to persuade prospects to buy the products of his company. This is a type of ________ marketing
A) buzz B) virtual C) word-of-mouth D) direct E) viral
________ are responsible for managing multiple brands in a product line
A) Category managers B) Brand managers C) Communications managers D) Market managers E) Sales managers
An assembly drawing shows ______.
A. an enlarged view of a product with details of all of its parts and subassemblies B. how a product’s parts go together C. the order in which they are assembled D. detailed instructions for all major parts of the product