How does a firm engage in issues management? What is the benefit of issues management?

What will be an ideal response?


Tracking emerging trends over time will allow a firm to see that many problems crystallize into an issue and, over time, erupt into a crisis for the organization, its key publics, and stakeholders. Issues management can help a firm protect its reputation, products, and financial performance.

Communication & Mass Media

You might also like to view...

Because Elizabeth is worried about the calculus professor she will have next semester, she

asks her roommates about their experiences in the same class. She is gathering information through A. passive observation. B. active but indirect search. C. active interaction. D. passive interaction.

Communication & Mass Media

The display of strong emotion within the public setting of a speech is inappropriate

Indicate whether the statement is true or false

Communication & Mass Media

In a brief essay, contrast the handling of the Wells Fargo cross-selling issue and the Hertz corporate relocation issue. Your response should address the stages of the issue life cycle.

What will be an ideal response?

Communication & Mass Media

Provide an example of the ad hominem fallacy and justify your choice.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media