To determine how much money to spend on advertising, marketers for a new brand of caffeinated energy drink decided that they wanted the advertising to create awareness of the new flavor in 80% of the energy drink market within one month of introduction. The marketers then determined how much it would cost to reach this goal. This is an example of which one of the following approaches to determining advertising budgets?
A. Objective-and-task
B. Percent of sales
C. Competition matching
D. Arbitrary allocation
E. Past-year comparison
Answer: A
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