P&G was among the first to use ________ segmentation when it introduced Secret, a deodorant brand specially formulated for women's chemistry
A) age and life-cycle
B) gender
C) behavior
D) psychographic
E) geographic
B
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Which of the following best describes content marketing?
A) Posting interactive content B) Posting up to the minute content such as delays C) Posting product availability D) Posting educational content E) Posting responses to customer questions
When characteristics of the receiver cause distortions to the sender’s intended message, they are referred to as ______.
A. internal noise B. communication adaptations C. external noise D. poor communication skills
The third level of relationship in a business friendship is:
A. joint venture. B. companionship. C. strategic alliance. D. intimate friendship. E. reciprocal alliance.
A random sample of 100,000 credit sales in a department store showed an average sale of $87.25. From past data, it is known that the standard deviation of the population is $20.00. With a .95 probability, determine the margin of error.
A. .000392 B. 39.2 C. .124 D. .0276