Which is true concerning the format for electronic résumés?
a. Some employers prefer that you send your résumé as an inline document rather than an attachment.
b. Unless a certain software format is specified, it's best to send the document as a plain test version.
c. You should send yourself and a couple of friends a copy of the résumé to see if it looks correct on different computers.
d. All are true.
D
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Company objectives should lead to a hierarchy of marketing objectives.
Answer the following statement true (T) or false (F)
As firms begin exporting to foreign clients and become what Adler calls "international corporations," they must:
A. increase the standardization of products and services. B. adapt their approach and products to those of the local market. C. adapt their approach but not their products to those of the local market. D. adapt their products but not their approach to those of the local market.
In 1969, the federal government estimated that consumer products caused 30,000 deaths, 110,000 disabling injuries and 20 million trips to the doctor. The product category causing the majority of harm was A)automobiles
B)children's toys. C)power tools. D)food products.
Answer the following statement(s) true (T) or false (F)
Corporate entrepreneurship and the desire for activity inside enterprises have been forces in smaller corporations, not in larger ones such as AT&T or Procter and Gamble.