What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?
A. Taxonomy
B. IMing
C. Podcasting
D. Email
Answer: C
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George, a chef and owner of L'Auberge, a popular restaurant, is always visiting his competitors to observe how they are doing things in their restaurants. He told one of his managers, "I eat dinner at a lot of restaurants because I want to know what is going on. I am always concerned that one of our competitors will surprise us with a new service or menu item, like ours but better." In which activity is George engaging?
A. competitive intelligence B. environmental scanning C. TQM D. corporate spying E. management by observation
Recommendations in a marketing research report amount to:
A) suggestions on how to proceed, based upon the conclusions B) guidelines on how to proceed, based upon the conclusions C) suggestions on how to proceed, based upon the limitations D) guidelines on how to proceed, based upon the limitations E) viewing the future and should always be avoided
Management accountants are obligated to refrain from activities that would prejudice their ability to carry out their duties
Indicate whether the statement is true or false
Which of the following is NOT a step in developing a promotional plan?
A) identifying the target audiences B) designing the marketing mix C) establishing communication objectives D) determining the communication budget E) evaluating the effectiveness of the communication program