The chapter gives examples of three companies using virtual reality to promote their products and services. Which of the following is NOT one of them?
a. Marriott
b. Destination British Columbia
c. Monarch Airlines
d. Kobe City
d. Kobe City
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Jake had an appointment at the doctor's, but couldn't make it on time because he was caught in traffic. By the time he reached the doctor's office, the doctor had already begun with the next patient. This illustrates the ________ of services
A) variability B) heterogeneity C) perishability D) intangibility E) homogeneity
Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing
A) concentrated B) differentiated C) individual D) mass E) local
David Becker, CEO of Philippe Becker Design, Inc., attributes the success of his firm to which of the following?
A) writing and publishing books about marketing and public relations B) developing creative advertising and public relations campaigns C) building long-term relationships with members of the media D) supporting numerous high-profile charitable organizations E) assembling a staff of knowledgeable and reputable people
The creation of regional editions, editorial association, and use of color have increased retailer use of _____
a. direct mail b. telephone directories c. magazines d. outdoor or billboard advertising