________ is based on measurable characteristics of populations such as age, gender, income, occupation, and education
A) Demographic segmentation
B) Geographic segmentation
C) Psychographic segmentation
D) Behavioral segmentation
A
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The duty of care of accountants:
A. is limited to their actions during the audit. B. does not comply with generally accepted accounting standards. C. does not allow them to disclose the unreliability of earlier reports. D. extends beyond their actions during the audit itself.
Gary Govetty is a famous movie star. A tabloid published an interview with his ex-girlfriend in which she falsely claimed that Gary was completely bald and had been wearing a wig for several years. Gary can sue his ex-girlfriend for ________.
A. slander B. invasion of the right to privacy C. tort of appropriation D. negligent infliction of emotional distress
In the VALS framework, consumers who place importance on image - not as evidence of power or status, but as an expression of cultivated tastes, independence, and character - are referred to as ________.
A. Strivers B. Makers C. Innovators D. Achievers E. Actualizers