Which major promotion category uses catalogs, telephone marketing, kiosks, and the Internet?
A) sales promotion
B) direct marketing
C) horizontal diversification
D) public relations
E) advertising
B
You might also like to view...
Which of the following is a good strategy for effectively handling rude or inconsiderate customers?
A. Don't maintain decorum. B. Don't make direct eye contact. C. Don't compromise, even if needed. D. Don't resort to retaliation.
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
A. moving to a demand-pull model. B. high cost structures. C. developing a fast-response online order and fulfillment system. D. channel conflict.
The MBA program at Dover College has an enrollment of 160 students with an average age of 34.7 years old and a standard deviation 5.2 years. A random sample of 40 MBA students was selected
What is the probability that the average age of the sample is less than 34 years old?A) 0.4443 B) 0.3300 C) 0.2946 D) 0.1635
The life cycle analogy always holds true because decline inevitably leads to death.
Answer the following statement true (T) or false (F)