What are the three primary destructive motivations noted in the book? Please briefly explain each destructive motivation.
What will be an ideal response?
Insecurities--low self-esteem, inner doubts, temptation to succeed at any cost; Greed--internal selfish drive and desire for more and the most possible gain, “take-all” posture; Ego--overconfidence, inflated self-perspective
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Which of the following is a part of a company's culture?
A) number of employees B) years in business C) innovativeness D) number of locations E) sales volume
Which of the following relies on a random selection of website visitors?
A) random online intercept sampling B) invitation online sampling C) online panel sampling D) systematic online sampling E) none of the above
What is competitive intelligence and how does it help companies in making their marketing decisions?
What will be an ideal response?
Before choosing which trade show to attend, a marketer should first consider which of the following?
A) location of the show B) type of press kit to create C) buying potential of attendees D) availability of sales personnel E) seasonal marketing needs