A(n) _______________ leader is one who is focused on developing a long-term vision for the company and who uses a charismatic personality to communicate his or her vision to the employees.
a. Transactional
b. Transformational
c. Rational
d. Committed
b. Transformational
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Morning Star has developed an entire line of non-meat breakfast foods and markets them as a substitute for breakfast meats. This is an example of product positioning by:
A) product user B) product class C) use or application D) cultural symbol
Which personality trait is most likely related to one’s ability to seek and accept feedback?
a. external locus of control b. openness to experience c. emotional stability d. high machs
Sales leads should be qualified and placed into categories based on:
A) sales potential and probability of acquisition B) profit potential and probability of acquisition C) sales potential and profit potential D) the share of the customer currently held and the potential for increasing the share
An auditor adjusts the audit plan by introducing unexpected audit procedures in response to what the auditor believes management may be doing to conceal a fraud based on management's strategic reasoning. Which order of reasoning is occurring here?
a. Low-order reasoning b. Zero-order reasoning c. Higher-order reasoning d. First-order reasoning