If geographic location and other demographic characteristics are used as target market dimensions, which potential strategy decision area is mostly likely to be affected?
A. product line assortment
B. price-what customers might be willing to pay
C. promotion-what potential customers need
D. target markets-size
E. product-which features to include
Answer: D
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If demand during lead time is normally distributed, and if the standard deviation of demand during the lead time is 50 units, then to provide an additional 34% service level, the number of additional units that should be held in inventory is ______.
A. 50 (= 50 times 1 standard deviation) B. 17 (= 50 ? 34%) C. 1,700 (= 50 ? 34) D. 150 (= 50 times 3 standard deviations)
Answer the following statement(s) true (T) or false (F)
1. Wholesalers are normally the only marketing intermediaries that link the producer and the consumer. 2. Retailers specialize in selling products to consumers. 3. Eliminating marketing intermediaries eliminates the need for their services, such as storage and delivery. 4. Without intermediaries, products probably would cost more, not less. 5. An income tax preparation service would normally use Channel A, the direct marketing channel.
Which of the following statements is FALSE about SCOP?
a. It offers ability to attract new capital from investors interested in sustainability. b. It increases risks and costs associated with scarcity of raw materials and increased availability of energy resources. c. It increases quality and innovations. d. It results in sources and opportunities for increased revenue from new projects produced to reduce carbon emissions.
Discuss the various measures of product availability
What will be an ideal response?