Lyft uses a pricing strategy based on real-time market conditions. It charges less in periods of low demand and more during periods of high demand. Sometimes these prices double or triple during periods of high demand. Lyft argues that these higher prices motivate more drivers to pick up passengers, thus increasing the supply of drivers needed to handle the additional demand. This demand-based pricing strategy is an example of
A. special-event pricing.
B. penetration pricing.
C. dynamic pricing.
D. prestige pricing.
E. reference pricing.
Answer: C
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What will be an ideal response?
An ALL-CAPS e-mail message is often read as ________
A) positive emphasis B) shouting C) deadline oriented D) humor or sarcasm
Which sentence is punctuated correctly?
A) Invitations to the meeting must be sent to Jill Harrison, president, XMI Technologies, Bill Kolstad, CEO, Watson Manufacturing, and Ron Keys, sales consultant, Hotbot Solutions. B) Invitations to the meeting must be sent to Jill Harrison, president, XMI Technologies; Bill Kolstad, CEO, Watson Manufacturing; and Ron Keys, sales consultant, Hotbot Solutions. C) Invitations to the meeting must be sent to Jill Harrison; president, XMI Technologies, Bill Kolstad; CEO, Watson Manufacturing, and Ron Keys; sales consultant, Hotbot Solutions.