ABN Corporation, headquartered in New York, was enjoying unparalleled success in its Hamburg, Germany, branch office. At the annual corporate management meeting in New York, Gunter Klaus, Germany branch manager, modestly cited several reasons for his success. He said, "Our decision to hire Anna Bundt into our Hamburg office turned out to be a wise one. Anna is a native of Vienna, Austria. As a result of her knowledge of business in her home country, she has opened doors to many new clients in Austria. This has resulted in a business volume beyond what we had envisioned." In this instance, Anna is a(n)
A. inpatriate.
B. host-country national.
C. parent-country national.
D. third-country national.
E. expatriate.
Answer: D
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BENGAY aspirin, Cracker Jack cereal, Frito-Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers' ________ dictated that the extensions were inappropriate for the brand
A) brand knowledge B) brand equity C) brand stature D) power grid E) brand salience
A superior example of a well-stated strategic objective is to
A. be among the top five companies in the industry in customer service. B. improve manufacturing performance by 5 percent within 12 months. C. increase revenues by more than the industry average. D. obtain 150 new customers during the current fiscal year. E. overtake key competitors on product performance or quality within three years.
Which sentence uses correct capitalization?
A) Alyssa grabbed a starbucks coffee for a long night of work on her apple computer. B) Alyssa grabbed a Starbucks Coffee for a long night of work on her Apple Computer. C) Alyssa grabbed a Starbucks coffee for a long night of work on her Apple computer.
What strategy posits that firms must predetermine precise patterns in their activities and then impose them on their work through some kind of formal planning process?
a. Deliberate strategy b. Formal strategy c. Intended strategy d. b and c above