The BEST reason to follow up after an informational interview is to ________
a. find out if they were able to schedule an interview for you
b. find out if they have names of people you can contact
c. thank them
d. make sure they have your contact information
c
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Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________
A) address one set of core customer needs of a large market segment B) have no segment focus C) are used when demographics are not distinctive D) are used when the company markets to a closely related attractive segment first E) involve highly refined marketing effort directed at an overlooked, small group of customers
Give one example of an error that is detected by a check digit control
Despite all the emphasis on social media, ________ communications are considered the best communication vehicle to reach employees
A) intranet B) town hall C) face-to-face D) grapevine
The Rogers – Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used
a. as a guide to understanding consequence selection b. to develop a segmentation strategy c. to isolate opinion leaders d. to assess the riskiness of a particular innovation strategy e. as a determinant of whether the innovation will succeed or not