Data that unambiguously describes other data for enterprise use are called:
A) attributes.
B) data models.
C) entities.
D) metadata.
D
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When consumers have problems with a Web site, they use ________ dimensions to evaluate e-service quality.
A. Responsiveness, compensation, and contact B. Efficiency, fulfillment, reliability, and privacy C. Empathy, efficiency, and expectations D. Tangibility, efficiency, and fulfillment E. Reliability, privacy, and assurance
A decline in the acid-test ratio indicates a reduced ability to pay current liabilities with funds from the sale of inventory
Indicate whether the statement is true or false
________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods
A) Financial intermediaries B) Physical distribution firms C) Resellers D) Marketing services agencies E) Wholesalers
Which of the following is NOT true about the SERVQUAL scale?
A) SERVQUAL is not used in connection with gap analysis. B) The SERVQUAL scale is usually administered in a survey format. C) Firms often track SERVQUAL scores over time to measure how their service quality has improved. D) SERVQUAL measures five dimensions of service quality. E) The SERVQUAL scale remains a popular tool for measuring customer perception of service quality.