“On today’s test, I will focus on each question one at a time.” This is an example of a(an):

a. outcome goal
b. extrinsic goal
c. product goal
d. process goal (page 196 left)


d. process goal (page 196 left)

Communication & Mass Media

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One FTC industry guide specifies that an advertising endorsement must always reflect the honest beliefs of the endorser

a. True b. False

Communication & Mass Media

People who experience communication apprehension interact to relax and enjoy themselves

Indicate whether this statement is true or false.

Communication & Mass Media

Which approach to knowing characterizes the research undertaken with Social Information Processing Theory?

A. interpretive/hermeneutic approach B. phenomenological approach C. positivistic/empirical approach D. critical approach

Communication & Mass Media

Theories in leadership evolved from trait and behavior to include contingency models. What was the first comprehensive contingency? model?

A. Leader-participation B. Leader-member exchange C. Fiedler contingency model D. Situational leadership theory E. Path-goal

Communication & Mass Media