When a company encases its product in a blister pack to protect the item, it is using the packaging to communicate its benefits.
Answer the following statement true (T) or false (F)
False
When marketers and package designers make extensive use of blister packs (products encased in clear plastic) and other package designs to visibly present and protect the product, they are promoting product usage.
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Consumers are vulnerable when they are not aware that they are subject to a marketing campaign. This type of campaign is called:
A. undercover marketing. B. imminent marketing. C. network marketing. D. word-of-mouth marketing.
Briefly describe the purpose of a marketing plan
What will be an ideal response?
List the stages in Lewin’s change model and briefly summarize what each stage entails.
What will be an ideal response?
Service companies do not have product costs, so they often consider all operating expenses as part of their cost of service
Indicate whether the statement is true or false