Consumers are vulnerable when they are not aware that they are subject to a marketing campaign. This type of campaign is called:
A. undercover marketing.
B. imminent marketing.
C. network marketing.
D. word-of-mouth marketing.
Answer: A
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Which of the following is not an advantage of using sales promotions?
A) provides a tangible incentive to buyers B) provides accountability to marketing managers C) enables company to build its database D) builds long-term brand awareness E) develops relationship with customers
The Federal Trade Commission:
A. prohibits the inclusion of restrictions on franchisees in the agreement. B. requires franchisors to explain the termination, cancellation, and renewal provisions of the franchise contract. C. requires franchisors to disclose the number of franchisees terminated in the last five years. D. prohibits certain contract provisions and franchisee practices thought to be unfair to franchisors.
Demetri enjoys going to work. His work is challenging, and he feels he is using his capabilities and building his skills. Demetri’s feelings can be categorized as the need for ______.
A. competence B. power C. self-determination D. affiliation
What employee benefit do employees say they desire the most?
a. bonus packages b. personal and vacation time c. stock options d. health insurance