If an advertisement costs $200,000, the number of viewers is 2,000,000, and the rating is 2.0, then the cost per rating point (CPRP) is:
A) $100
B) $1,000
C) $10,000
D) $100,000
D
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In the United States, gray market goods are subject to a 80-year-old law, the Tariff Act of 1930
Indicate whether the statement is true or false
Which of the following statements is true of members of society as stakeholders of an organization?
A) Members of society are external stakeholders, and are therefore not affected by corporate activities. B) Collaboration between members of civil society, the private sector, and the public sector can lead to intractable and complex global problems. C) Members of society have become powerful catalysts and can use modern communication technology to form protest alliances. D) Members of society do not have the power to force businesses to contribute to change.
Which of the following is a purpose of product mapping?
A) studying market matrices B) integrating target markets C) identifying market segments D) educating consumers E) integrating target matrices
The salesperson is trying to convince a buyer to purchase a Little Wonder Snow Blower. When the salesperson says, "This blower has a 13HP engine for power, three large, ball-bearing pneumatic wheels so it won't get stuck in drifts, and an adjustable, ergonomically-designed handle." The salesperson is using a(n) ________ close.
A. alternative-choice B. minor-points C. summary-of-benefits D. assertive E. compliment