A unit investment trust is similar to a mutual fund, except shares are bought in units and the trust is more aggressively managed
Indicate whether the statement is true or false
FALSE
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The top rung of the loyalty ladder is the ________ rung
A) word of mouth/buzz B) repeat purchase C) satisfaction D) evangelism E) ownership
It is often very helpful when preparing the research report to:
A) use #2 pencil B) assume the role of the reader and ask: "What's in it for me?" C) follow a previously-written report carefully D) consult frequently with client employees E) none of the above
In January 2014, Bevis Company exchanged an old machine, with a book value of $256,000 and a fair value of $260,000, and paid $40,000 cash for a similar used machine having a fair value of $300,000 . The exchange lacked commercial substance. At what amount should the machine acquired in the exchange be recorded on Bevis' books?
a. $256,000 b. $296,000 c. $300,000 d. $304,000
A FAQ included in a press kit can best be described as a ________
A) fact sheet in a question and answer format B) biographical sketch of organization executives C) backgrounder in chronological order D) summary of statistics and clippings E) press release for electronic media outlets