___________________ theory pertains to culture and communication.
Fill in the blank(s) with the appropriate word(s).
Ans: Louis Althusser's
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Drew works with a company that manufactures hair care products
When a new product is launched, he sends out a direct mail piece that addresses each recipient by his or her first name, includes the names throughout the letter, and refers to localized information pertaining to each contact. Which aspect of direct mail did Drew use? a. Personalization b. Target-specialization c. Cost-effectiveness d. Clutter-worthy
Information from media sources is primarily to used to establish the topic?s importance in the
public?s mind. Indicate whether the statement is true or false
Ethos and ethics are two parts of the same concept
Indicate whether the statement is true or false.
According to the text, a speaker may increase his or her credibility by _____.
A. speaking only about topics in which he or she is expert B. telling the audience about his or her related skills, talents, and experiences C. motivating the audience to respond D. hiding any related knowledge or experience with the topic