Suppose you are the CEO of a small firm that is taking its business into a new country. You are fortunate to have two gifted managers who have volunteered to handle the operational issues for this project, but you must choose just one to send to the new country. One of the managers has extensive work experience in all the operational aspects of running a business, and the other manager is from the new country and previously ran a business there. Which manager will you send and why?
What will be an ideal response?
Benefits of choosing the experienced operations manager: Will know exactly what the company needs to accomplish to consider the venture a success in the new company. However, might lose time and money in trying to understand the new culture, economy, politics, and laws.
Benefits of the native manager: Will know how business is done in the new country and might already have important connections established. However, might not understand how the company defines and measures success and therefore will fall short of the company’s expectations.
Alternative: Have the two managers work together to make the entry into the new country as easy, efficient, and profitable as possible.
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