The ______ consist(s) of the size of the audience, the environment, and the occasion.
a. presentation episode
b. analytical frame
c. speaking situation
d. demographics
c. speaking situation
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Within the five steps used to apply situational theories, in which two ways can you "make the match?"
A. Hire new employees or retrain the current ones. B. Apply relationship-oriented behaviors or task-oriented behaviors. C. Stabilize the situation or stir it up. D. Change the manager or change the manager's behavior. E. Be a transactional leader or a transformational one.
During the knowledge acquisition stage of the selling process, a salesperson should gather all the following information, except:
A) identify the current price that the prospect is paying B) know and understand the prospect's customers C) identify the prospect's needs D) understand the prospect's business
According to the Keown book, why don't renters typically have renter's insurance?
A) They felt the insurance was too expensive. B) They didn't know they needed coverage. C) They have never heard of such insurance. D) All of the above
Describe the four general bases that are used to segment consumer markets.
What will be an ideal response?