One guideline to evaluating the ethics of a particular action is to "let your conscience be your guide."
Answer the following statement true (T) or false (F)
True
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Which of the following is a correct statement regarding the United States Constitution and freedom of religion?
A. The Free Exercise Clause specifically prohibits governmental sponsorship of religion. B. The Establishment Clause specifically prohibits governmental interference with religion. C. When challenges to governmental actions affecting religion arise, courts generally resolve them by insisting that the government endorse a particular religious practice or belief. D. The First Amendment has two clauses offering constitutional protection for religion.
Mary, a sales representative for a small cleaning business, asks current customers for names of friends, customers, and other businesses that might be interested in the company's cleaning services. Mary is relying on _____ to identify potential customers.
A. customer-initiated contacts B. impersonal referrals C. marketer-initiated contacts D. personal referrals
Which of the following is an appropriate practice for improving your interpretation of findings?
A. adding color to interpretations to make the report more interesting B. refraining from collecting representative data C. drawing a conclusion by comparing two sets of dissimilar data D. accepting without question information from groups that advocate a position E. using research to determine whether a cause-effect relationship is likely
A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Public relations B. Personal selling C. Direct marketing and interactive marketing D. Advertising E. Sales promotion