Which of the following criteria should marketers use when assessing opportunity in global target markets?
A) current size of the segment
B) anticipated growth potential
C) competition
D) compatibility with company's overall objectives
E) all of the above
E
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Sanford Company reported the following information for the current year:Sales$ 880,000Average operating assets$ 475,000Desired ROI10%Net income$ 90,000Required:Based on this information, calculate the company's residual income.
What will be an ideal response?
Marigold Servers, a web services firm, has experienced a 7% decline in revenues in consecutive quarters. In an effort to reduce operating costs, managers reduced the customer service staff from 12 employees to 6. Management also enlisted the remaining employees to help produce a new company vision: to give customers of all budgets a customizable, stress-free web hosting experience. What is wrong with this scenario?
A. Internal stakeholders were not invested in defining the vision. B. Marigold's organizational structures do not align with the vision. C. Marigold's vision is not aspirational. D. Marigold's vision is not customer-oriented.
The element of reception in the communication process refers to
A. the symbolic forms by which information is communicated. B. the receiving the encoded message and decoding it into an understandable form. C. the process of putting messages into symbolic form. D. determining the meaning and significance of decoded messages.
The cost to purchase a good or service is the definition of an
A. Expenditure. B. Expense. C. Interfund transfer out. D. Other financing use.