What did Burger King do to create direct interaction with thousands of consumers?
What will be an ideal response?
It handed out paper crowns at pride parades in New York and San Francisco.
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Which communication scenario describes someone who is self-monitoring?
A. Leah uses sign language to communicate with her parents. B. Rani beams with happiness after being complimented on her dress. C. Julio tries to speak quietly at the office to avoid disturbing others. D. Kyle looks surprised when he wins the raffle.
A candidate for State Senate gives a campaign speech in which she begins by reminding her
audience that during her 10 years on the city council, she has been an honest and capable public servant. Which persuasive appeal is she using? A. Ad hominem B. Ethos C. Logos D. Deduction
Alicia enjoys being on her phone while she is watching television. According to the uses and gratifications theory, Alicia is using multiple devices at once because
a. she is trying to satisfy her needs for interaction and media consumption simultaneously. b. she is more interested in what her friends think than in watching television programs. c. the phone has better picture quality than the television. d. the television provides less information than the phone.
The Boeing 767 airplane was the result of a partnership between engineers from a variety of firms in a variety of countries. This type of working together is called a
A. system variable. B. collaborating group. C. technology group. D. boundary spanner. E. none of these