What is group polarization and what two theories in Chapter 09 seek to explain it?
What will be an ideal response?
Group polarization: The tendency for group members to make decisions that are more extreme than they would make individually. (1)
Social comparison theory suggests that members exaggerate opinions in the direction they believe the group values positively. (2) (2) (up to 5 points)
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Measuring a campaign's outcome against a parameter in terms of the target public's attitude or behavior is called
a. benchmarking. b. budgeting. c. researching. d. measuring.
How does a story about the changes in technology her grandmother has experienced in the last fifty
years fit into Ellen's speech on new technology? A) It is the thesis statement. B) It is the purpose statement. C) It should be the first main point. D) It is supporting material.
You are asked to give a speech of introduction for the mayor of your citywho will addressyour community group. Write a brief speech of introduction
What will be an ideal response?
Unfamiliar situations tend to put nervous speakers at ease
Indicate whether the statement is true or false