Ethics does NOT play an integral role in the study of communication
Indicate whether the statement is true or false
F
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Which of the following asserts that people tend to refrain from expressing opinions that differ from the majority viewpoint?
a. spiral of silence theory b. principles of influence theory c. diffusion of innovations theory d. uses and gratification theory
According to Kara Alaimo, author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations, what is an effective approach for engaging in global PR?
a. form relationships with government and media officials b. comply with local traditions of paying for media coverage c. develop a PR strategy that can be implemented internationally d. create a PR strategy that reflects local customs and culture
Kayt had carefully planned presentation aids for her speech on "Quilting." She demonstrated how to sew together the squares by hand, which required her to concentrate on the quilt. What guideline for using presentation aids did Kayt violate?
a. Kayt did not select a visually stimulating aid for her audience. b. Kayt did not rehearse with her visual aid before the presentation. c. Kayt focused on the presentation aid instead of the audience. d. Kayt should have passed a finished quilt square around to the class instead.
Public relations and advertising are the same thing
Indicate whether this statement is true or false.