The correlation coefficient takes on a value between ______.
a. 0 and 1
b. -1 and +1
c. -? to +?
d. -2 to +2
b. -1 and +1
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The BCG matrix is a means of evaluating strategic business units on the basis of their
A. business costs and share of the market. B. differentiation and profitability. C. business growth rates and share of the market. D. BCG ratio. E. product quality and profitability.
Which of the following is used to generate business leads, stimulate purchases, reward customers, and motivate salespeople?
A) business plan B) SWOT analysis C) POP promotion D) benchmarking E) business promotion
Which of the following statements regarding scarce resources is true?
a. Selling a single product can create market saturation or company stagnation. b. Determining the best use for a scarce resource requires management to identify company objectives. c. Raw material and machine hours are both examples of scarce resources. d. All of the above statements are true.
Automatic capture of online and offline customer transactions has generated data that can be used to:
a. Generate valuable information about customers. b. Generate information about the purchase patterns of customers. c. Generate information about customer behavior. d. All of the above